Learn how to write exciting fundraising emails that will appeal to your supporters.
When hosting a fundraiser, you want to communicate frequently and effectively with your supporters. This includes reminding others in person about your fundraiser and reaching out through digital channels: text, social media, and email. Email, in particular, can be a handy way to reach your potential supporters and explain the cause behind your fresh fruit fundraiser. If you want maximum success with your next Florida Indian River Groves fruit sale, practice these tips for crafting excellent fundraising emails.
Send Emails at The Right Time
Choosing the right time to send your fundraising emails is crucial. The best day to send out marketing emails is on Monday when email open rates are highest. Experts recommend avoiding communication on weekends when engagement is at its lowest. Sending emails during the day is best because these are the times when people are most likely engaging with their email inbox.
Ace Your Subject Line
For many email recipients, the subject line can be the primary factor in whether they open their email or not. Creating excellent fundraising emails includes crafting a subject line that will grab your reader’s attention. Remember these tips for your subjects:
- Ask a question: Give your reader a reason to pause and think about what you’re asking them
- Focus on length: Keep the subject short, preferably under 15 characters
- Express urgency: Let your reader know that time is of the essence. Use words like “urgent,” “now,” and “important.”
Personalize Your Greeting
Everyone loves a personalized touch. When you send an email, make sure to include an address that uses the reader’s name rather than a generic “Dear Supporter.” This personal touch can go a long way toward making the recipient feel like a part of your fundraising efforts.
Emails sent from a person rather than an organization have a personal touch. Sending emails person-to-person helps maintain that special connection.
Tell Your Story
Your supporters want to know how they are helping with their purchases. Include a compelling message about what you are raising money for or how your fundraising event will benefit your group. Appealing to emotion is always an effective way to reach your supporters.
Use Images
Emails with images are much more compelling than those without. Excellent fundraising emails will include color photos of your group to give a face to your organization. You can also include images of the fruit you are selling to entice your supporters.
Don’t Forget a Call to Action!
Fundraising emails require a call to action so your supporters know what they can do next. Use bright colors and bold fonts to highlight this essential part of your message. You can include a link to your fundraising website and further contact information here.
We also provide an automated email campaign for returning clients marketing to previous supporters.
Our Clients Are Talking…
Supporters of our fruit fundraisers are highly pleased with our products.
For example, Jeremy says: Great fruit! We got some through a fundraiser and it was excellent! I am glad we decided to purchase. It showed up in great shape, very juicy and tasty!
See more of our 700 5-Star reviews here!
If you’re ready to host a successful fruit fundraiser, start your road to success with Florida Indian River Groves.
FIRG designs a custom email that you can send to your potential supporters with a clickable link that takes them right to your free fruit sale website.
We also provide an automated email campaign for returning clients marketing to their previous supporters.
PLAN YOUR NEXT FUNDRAISER WITH FLORIDA INDIAN RIVER GROVES
Located in Vero Beach, Florida, Florida Indian River Groves is a proven leader in fruit sale fundraising. We’ve successfully raised over $87 million for schools, churches, and community groups throughout the United States. Florida Indian River Groves is especially popular among schools in the Southeast, with large numbers of clients in Tennessee, Georgia, North Carolina, South Carolina, and Virginia. Our fresh fruit, easy-to-use programs, and customer service cannot be beat. You can visit our website today to request more information, browse our varieties, or schedule a fundraiser. You may also speak to a representative at 1-800-468-3168 for more details. Follow our Facebook, LinkedIn, Twitter, Pinterest, and Instagram pages for updates on our fundraising programs and fresh fruit harvests.